UK Artist of the Week: iamkyami

British newcomer iamkyami charms with the release of her infectious, bubbly new single “Internet Friends,” out now. The track is getting us nicely excited for the warmer months and we think you’ll feel the same.

Combining bedroom-pop, R&B, and fun-loving electronica, iamkyami’s “Internet Friends” is an infectious and adorable delight from start to finish. Recently supporting the likes of Yazmin Lacey, Georgia, Pizzagirl, Zuzu, and Roy Ayers, iamkyami’s music is raw, honest, and executed with ninja-like emotional literacy, pulling influences from her Japanese and Black American heritage.

Talking about the single, iamkyami, born Kyla Ami Mitsui Russell, explains, “Waking up everyday, seeing the cloudy, grey skies in Manchester and wondering if things will ever return to ‘normal’ was and is still weighing heavily on my mind. I’ve never been very good at maintaining friendships because of my busy schedule but I try to keep up with friends online. Especially with how things are now, that’s all we can do most of the time.

“Internet Friends” is about trying to make more meaningful relationships with people while trying to break down the barriers that the internet creates. There’s people I speak to a lot online, but the relationships seem like they can be very surface level. They probably don’t know my birthday or my favourite food or simple things like that. Because of this feeling, I tend to feel like I’m living life and doing things by myself like in the video. The song is also about getting older I suppose. Friends aren’t as free as they used to be and that takes getting used to.”

“Internet Friends” is in stores now.

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