UK Artist of the Week: Cloth

Scottish twin-sibling duo Cloth recently shared their new single “Polaroid,” and it’s a dreamy delight from the offset.

Channelling the likes of Wet Leg, Cloth combine classic indie-rock soundscapes with shoegaze and dream-pop infused sensibilities creating something truly magical. Lyrically, “Polaroid” carries a quietly devastating impact and discussion of the loss of a friendship. Vocalist Rachael Swinton elaborates, “We knew that we wanted to push ourselves outside our comfort zone and write a really upbeat, fast track which would feel great to play live. ‘Polaroid’ has such a strong, driving beat and a soaring string arrangement from Owen Pallett. We’ve never had strings on our music before so this was a real first for us.”

“I was a little nervous about the idea because I think adding strings can sometimes go one of two ways—they can sound great or they can overpower the nuance of everything going on underneath. I can still remember hearing Owen’s arrangement for the first time and just turning to Paul with the biggest smile on my face—they absolutely nailed it. ‘Polaroid’ is quite different to anything we’ve done before, but I think it’s one of the most exciting songs we’ve made.” “Polaroid” was produced by Ali Chant (Perfume Genius, PJ Harvey, Yard Act).

“Polaroid” is in stores now via Rock Action. It’s the band’s first release since their 2023 album Secret Measure.

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