UK Artist of the Week: Aaron Ward

Sometimes, all you need from a song is simplicity—remove all the bells and whistles and let the lyrics carry the moment, creating something truly moving and poignant in the process. This is what UK newcomer Aaron Ward has managed to do so exquisitely with his debut solo single “I Don’t Mind.”

The track falls somewhere between the realms of electronica and folk, and Ward himself has been already compared to Vance Joy and Bon Iver—not a bad start if you ask us! But what Ward uniquely manages to portray here is a genuine sense of emotion which flows from “I Don’t Mind” by the bucket-load. Ward’s colloquial vocal style renders the lyrics all the more relatable, as does the clever video released in tandem with the single, set in a typical English pub where many a worry can be shared over a pint or two.

“I Don’t Mind” tackles a subject that is more important now than ever, highlighting the importance of friendship and the need to be more open. In a world with so much awfulness at the moment, we think it’s a message that needs to be sung from the rooftops. So sit back, grab a drink, and go have a chat with one of your oldest pals about their problems. You’ll be surprised what comes out.

“I Don’t Mind” is in stores now via Speak Right Records.

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