The authenticity of Aloud’s Jen De La Osa’s embrace of all things vinyl was quite evident when we invited the Boston band on a First Date last February, and seemingly true to form, the video for the title cut of the band’s fourth full-length, It’s Got to Be Now arrives with a similar tone intact.
With art direction, illustration, and animation from Treebeard Media’s Erin Genett and Stephen LoVerme, “It’s Got to Be Now” teems with cleverness, originality, and hits a few familiar chords with us here at TVD. Not to mention, you’ll have the track wedged in your noggin all day.
Want more? If you’re in NYC this very evening (4/28), Aloud plays the Bowery Electric tonight at 8:30!
“More than anything else vinyl is a ritual for me. Sifting through your shelves for the right album, the feel of the cardboard, setting the needle on the groove. So much care goes into filling the room with my favorite music. How wonderful that so intangible a thing has some physical form to ogle!
If vinyl is the idol then record stores are the temples. When I’m on tour I’m always on the look out. Few are the times I have left a store empty-handed. I don’t typically have the patience to spend hours shopping except at the record shop (though I do appreciate things being organized, so I can find what I’m looking for.)
I’ve had excellent conversations with staff at most of these places too. They’re like me and most of you reading this I gather. We’re all in there because we love music and we get the most from it while listening on vinyl. I’ve met some crabby record store owners, but for the most part they’ve all been welcoming and have shared loads of recommendations with me. These gatekeepers are essential.
I couldn’t have been more excited when we got the first Aloud 7” in the mail for “You Will Know/Such a Long Time.” We hand painted the sleeves even. Finally we had a piece of our music in the format we loved most.
When the test pressing for our forthcoming LP It’s Got to be Now arrived I texted everyone on my contacts list. It was sort of like when a friend texts you a picture of their newborn. I very eagerly await copies of those and the lovely full color jackets they’ll be wrapped in.
Pretty much, I can die after that.”
—Jen De La Osa, Aloud
