VIA PRESS RELEASE | In celebration of the SXSW world premiere of entertainment company Mass Appeal and streaming giant Hulu’s newest documentary Freaknik: The Wildest Story Never Told, they’ve joined the SXSW lineup to bring the essence of ATL’s most infamous event to Austin for one night only!
Today, March 13, at Stubb’s BBQ the all Atlanta showcase will feature a screening of the highly anticipated documentary and guest performances from beloved Atliens who helped develop the sound and style of Hip Hop’s Southern Capital. Co-hosted by legendary Hip Hop architects Jermaine Dupri and Luke “Uncle Luke” Campbell, the showcase will include sets from iconic rapper Big Boi, Flo Milli, Ying Yang Twins, 21 Lil Harold, DJ Drama, KP The Great, DJ Jelly, and a special guest.
The announcement comes days after Hulu dropped the trailer and artwork for the much-talked-about documentary. Freaknik: The Wildest Story Never Told is a celebratory exploration of the iconic Atlanta street party that started as a Black College cookout but grew to draw thousands annually throughout the ’80s and ’90s, defining Atlanta as a cultural hotbed.
Freaknik soon became known for its lurid tales of highway hookups and legendary late-night parties that ultimately led to the festival’s downfall. At its height, Freaknik was a traffic-stopping, city-shuttering juggernaut that has since become a cult classic. Though it ceased over two decades ago, the infamous legacy still resonates through nostalgia and a new generation’s longing for a carefree platform that celebrates and promotes black excellence, joy, and fortitude.
From Mass Appeal, the company that brought the world Wu-Tang Clan: Of Mics and Men, in association with Swirl Films and co-produced by Carlos Neal / Freaknik Festival, Freaknik: The Wildest Story Never Told offers an intimate glimpse into an enduring legacy while acknowledging the complexities Freaknik introduced into the social fabric and leaving an indelible mark on the cultural landscape of Atlanta and Hip Hop. Freaknik: The Wildest Story Never Told premieres March 21 on Hulu.
