Making a video for a song is a sensible way to promote it. Making videos for an entire album is an ambitious and creative undertaking well worthy of note.
Memphis garage/post-rock outfit Switchblade Kid is halfway through the lengthy endeavor. “I felt like it was the logical thing to do. The album came out of a singles record idea like Siouxsie and the Banshees Once Upon A TIme or The Cure’s Standing On A Beach. It’s not the MTV generation anymore, and Youtube is too damn boring with just pics of album covers and photomontages, so why not?” said frontman Harry Koniditsiotis.
Today, we premiere the fifth video from the Switchblade Kid self-titled album, for the song “Switchblade Kid 2.” Working with filmmaker George Hancock, the band used a simple setup to convey an authentic aesthetic and the group’s unique vibe.
“For Switchblade 2 we really just setup in my living room and had some fun with lights and and my old 8mm projectors. Part of the keep-it-simple-and-cheap production idea.”
Be sure to keep up with the videos and check out their previous videos for “Saturday Night,” “There Ain’t No Love,” “Liquid Eyes,” and “Static Bombs.”
