Ocha La Rocha, the creative vehicle for Atlanta singer-songwriter Johnny La Rocha, has always supported vinyl. Having self-released two full-length records and an EP, Ocha La Rocha is preparing for the release of their latest album, Ocha Scores.
Set to be released early this year on 180 gram collector’s vinyl, Ocha Scores was recorded, mixed, and mastered entirely in La Rocha’s home studio. In anticipation of the release, Ocha La Rocha has conceived a very unique type of preview.
Introducing, the digital 7”
When you visit www.ochalarocha.com, you are greeted with a flash player that looks and functions like a turntable. Clicking the arm starts and stops the track, and clicking on the record flips it to the other side.
The digital 7” includes the tracks “Heavy” b/w “Tunnels and Lines,” and if you are grooving off of the tracks, you can even download them free from the site.
Using digital music to promote vinyl? Now that’s the kind of thinking that we at The Vinyl District can get behind. Here’s hoping that more artists like Ocha La Rocha will continue to innovate new ways of bringing peace to the “format wars.”
