“College radio” probably conjures up images of walls of records and pimply faced geeks gently dropping a needle on a Ramones record with WWII-era radar operator headphones on. For me it’s hard to update the image I have of college radio from the cliché from the ’80s and ’90s, even having worked at one for the last three years.
Some of the bigger college radio stations have found success within their communities by offering programming that commercial radio does not. Whether it’s the advantage of having their thumb on the pulse of what students in college are listening to because the jocks and programmers are students, or just offering musical options a little off the beaten path—introduced by people who may not be professionals but are passionate about it—can gain these stations a rabidly loyal fan base.
WFDU on Fairleigh Dickinson’s Teaneck, NJ campus is one such station. Over the last year the station has pivoted its main terrestrial programming to a “Retro Radio Oldies” format, filling the void left by other stations who decided to move their “oldies” cuts up to the late ’70s and ’80s, leaving stacks of hits to gather dust.