Local music geeks know Alex Rawls as the Editor of Offbeat, and as a publicist I still get requests to pitch music and events to him.
Let me start off by saying, as I have been informing my circle of friends for weeks, that Rawls has left his post of the last six years. Why am I writing about him, you may ask? Rawls transplanted to New Orleans to attend UNO in ’88, the same year Offbeat printed its first issue – and like many have been inclined to do in this ever-evolving music landscape, he is taking a risk with a new endeavor, and for that I applaud him.
To give some context, and to backup my above recognition, Rawls became a contributor to Offbeat in 1997, when he was primarily crafting reviews of local writers and books, before moving into the role of a rock columnist in 2000. It was four years later when he was offered a job as Music Editor for Gambit, but after Hurricane Katrina left that publication with a skeleton staff, he only continued as a freelancer. 2006 saw his return to Offbeat, this time as its Editor.
Just after the magazine’s June 2012 issue, Rawls released an open letter discussing his departure, and that he was working on a new music media outlet—MySpiltMilk.com.