Our artist of the week is Swedish alternative electro-pop duo Newtimers whose sensual pop melodies flow with ease and whose hooks perhaps even Justin Timberlake might struggle to compose.
Now, we may have been a little hasty comparing Newtimers to the likes of JT, but the boys aren’t too far off, creating hits that could easily be in Billboard’s Top 200. In fact a remix of their single “Best Of Me” featured on their EP entitled “EP One” was curated by the talented Monsieur Adi, known for creating official remixes for Ellie Goulding as well as Beyonce, Bastille, Lana Del Rey, and The Kooks.
The tracks featured on “EP One” were written during a time when both songwriters were suffering from broken hearts. “It’s full of who, what, wheres, and whys—seeing past, present, and future,” say the band. Although the songs were written under upsetting circumstances, there’s more hope here than melancholy.
The duo have had dalliances with various labels from indies to majors but as Newtimers, they’re primed to present their own brand of alt pop to the masses. Previous single “Perfect Ten” racked up nearly 90,000 plays on Spotify and the way the pair combine their influences—carving out their own unique space within the pop genre is their biggest draw—it’s hard to pin Newtimers down. And that’s a good thing.
Newtimers’ EP, “EP One” is in stores now via Cosmos Music.
